Everyone is using Facebook these days. From school children to Fortune 500 companies, Facebook has become a daily part of many people’s lives. Aside from reconnecting with old friends and family members, Facebook is also a powerful marketing tool for dentists. Like Google, Facebook utilizes algorithms to rank Facebook business pages and place them in Facebook user’s news feeds. Your friends at Dental Junkie provide a few helpful tips to understanding Facebook algorithms and maximizing your Facebook exposure with the least amount of effort.
The Basics on Facebook’s Edgerank
If you read our blog frequently, you have probably learned a little about Google’s algorithms and how web pages are indexed. If you use Facebook, you may have noticed that the statuses that show up in your news feed are normally from friends you interact with the most. When it comes to business pages, Facebook uses a program called EdgeRank to place your page’s updates in other users’ news feeds.
Tips for Attracting Attention on Facebook
Facebook’s EdgeRank indexes business pages by both administrator and user activity. When you update your status with a link to your blog or a promotional offer, do your best to encourage user feedback. The simplest way to do this is by asking a question. When users leave comments on your dental Facebook page, be sure to at least “like” their comments. It’s also beneficial to respond to user comments if you have time. EdgeRank also prefers business pages that use “objects” for status updates. Videos from YouTube, pictures, and links to other websites are all considered objects. When posting statuses on your business page, be sure to pepper in wholesome humor, too. Studies show that Facebook users respond positively to humorous statuses.
Next week, Dental Junkie will feature helpful tips for increasing “likes” on your dental Facebook pages. Happy dental marketing!